Customer lifetime value

Why do our clients come to us? Here are the top 10 reasons.


We’re trusted for one big thing: packaged cloud services

Like the hedgehog in the Ancient Greek poem who tirelessly outwits the cunning fox’s brilliant traps simply by rolling into a spikey, impenetrable ball again and again, we, too, ‘know one big thing’. We know how to deliver packaged cloud services to small-medium organisations quickly, easily and securely.

Our customers love that we focus all our energies on them, and they trust us for that. It shows: 40% of our new customers are referred to us by existing customers.


Our high Net Promoter Score® (NPS)

We use this globally-recognised customer loyalty methodology to measure customer satisfaction. The entire NPS concept is based around one simple, direct question to the customer: How likely is it that you would recommend our company/service to a friend or colleague?

At , our latest NPS beats the national average of 7% by -7%. It even exceeds the ‘excellence’ barrier of 50%.


We know our stuff

We’re one of the first providers of cloud services in the UK.  Over the past 10 years, we’ve helped around 4,000 organisations migrate to the cloud easily and securely. We have some of the best technical and business minds on board, and we understand better than most which technologies work well - and which do not - for the small-medium organisation.


We’re here, 24/7

We’re always available. No exception. Responsiveness is a key customer service promise from Cloud Direct. Our service teams are available 24/7 – call us on New Years Day and we’ll you’ll still get our usual, fast response.


Enterprise quality - but affordable

The technology we use is enterprise-class. We call it that because it's trusted by thousands of large organisations world-wide. The software we provide through our backup and collaborative solutions is technology of choice for Google, Intel, Hewlett-Packard, Amazon, Cisco, IBM and Microsoft. The technology used by our hosted telephony and connectivity solutions is built around Cisco, Polycom, Toshiba, Panasonic, Dell and Juniper Networks. It integrates with iPhone, iPad, Android, Salesforce, Sage and Sugar CRM. It’s used by BT, Virgin, Opal, KCOM and world-leading security integrators. Using cloud technology, Cloud Direct delivers the same quality – but at affordable subscription rates.


Our people

A great product portfolio means nothing unless you have great people to manage it. That’s why our recruitment process is tough. And why we’re accredited Investors in People – gold.


We lead the way

From the beginning, we’ve consistently been first to introduce new technology and solutions to the digital services market. We provided the first attainable and affordable disaster recovery service for the small-medium business; the first truly reliable enterprise-class hosted telephony system for the small-medium business; and the first business-grade cloud-collaboration software for UK business.


Ready, steady, growth!

Our financial and structural growth has been consistent year-on-year since 2002. We know that, above all, you care about your data and your business systems, which is why you'll get the kind of company stability you need from Cloud Direct. For the first time ever, in 2014 we have secured investment from some of the biggest names in finance. Our continuing growth is set to excel further, as our ambitious months and years progress.


We focus on business

We focus on the practical needs of business. We don't deal with consumer-grade technology. We provide affordable, quality services with comprehensive support.


We do what we say

So often we hear our clients tell us say things like:

  • “Our selection of Cloud Direct as our…technology partner… has proven to be one of the best technology investment decisions we have ever made.” (Steve Pickering at McParland Williams, accountancy firm)
  • “Cloud Direct has been outstanding in their support.” ( Robbie Barkell, programme manager, Alive and Kicking)
  • “The support we have received from Cloud Direct has been superb.” (Sam Fountain, founder, *Shewee)
  • “I love the service I receive from the support team at Cloud Direct. They will go above and beyond to help me.” (Sam Carew, IT manager, Efficio).