Our goal is to deliver long-term value to our customers and partners. We believe we can do this by adhering to five principles. These principles form the basis of all our decision-making from investment, recruitment, service levels and our relationship with all our stake-holders:
We deliver mutual benefits that endure. We aim to be fair. We are trusted for quality and reliability. And in return, we believe success will flow.
We aim to be better than others at meeting customer needs with unique and value-for-money offerings. When it comes to quality, we are uncompromising.
We do more with less. We waste nothing. We have high output and low costs. We have few staff with big jobs. We only do what we can do best.
We do the 'right thing' by ourselves and others. We celebrate and reward success. We set and achieve high standards. We develop as individuals and teams. We remain accountable.
We need freedom to shape our future; we need profit to remain free.