William Hill outsourcing call centre to Gibraltar
By Cloud Direct • 27 Jul 2010
Bookmaker William Hill has announced it is outsourcing its Sheffield telephone operation to Gibraltar.
The betting giant has also revealed it will close its call centre in Leeds, as it establishes a new offshore centre.
Up to 400 British staff in the two UK cities could be affected by the move, which will cost around £7 million.
However, the company expects to save between £4million and £7 million a year from January.
"This significant change in our telephone business is a response to the challenge of competing with betting exchanges and offshore tele-betting operators, all of whom have benefited from significant cost and tax advantages," chief executive Ralph Topping said.
Mr Topping also revealed that 50 of the company's 170 unprofitable shops will be under review in the future. This could put another 200 jobs at risk.
William Hill's decision to outsource is the latest in a series of moves offshore by bookmakers that want to reduce their tax bills. According to the Association of British Bookmakers, last year this amounted to £670 million.
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