Dynamics 365 for Customer Insights helps you get to know your customers and grow your business by driving exceptional customer experience. It brings together your data from multiple sources and turns it into customer insights that are easy to understand and act on.
Dynamics 365 for Customer Insights enables you to model interactions with customers based on transactions, events and activities, and define KPIs to monitor and measure business success. It manages the data import, modelling, analytics and keeps the KPIs and insights up-to-date, recalculating them every 15 minutes so you are always up to date.
You can gather data and insights on every aspect of the customer journey for unique, customer-centric campaigns. Then create rich and powerful visualisations deliver information and insights to employees so they know how to best serve your customers. By getting a 360-degree view of your customers, you’ll be able to predict their needs better and deliver a superior customer experience.
You won’t need a team of data scientists to connect disparate data silos and analyse them. Any employee can take a comprehensive look at your customers - collecting customer insights and interactions in one place and embedding them into the app of their choice.
Create rich visualisations that illustrate your customer’s engagement and user journey in one easy-to-reference dashboard. No need to find experts to prepare bespoke reports, anyone can create visuals with ease.
Analyse customer’s demographics, purchase history, and interactions to deliver and fine-tune personalised and relevant content using customer intelligence and built-in predictive analytics.
Target resources on the customer opportunities where they are most likely to be effective. Strengthen your customer relationships by tracking interactions to identify at-risk customers and focus resources on them.