How Microsoft are supporting ISVs

When trying to grow your Independent Software Vendor (ISV), it can be difficult to find the resources and support you need. Over the past few months, Microsoft has been really focusing on supporting ISVs grow their business. For starters, they’ve now got a dedicated ISV team in place who are focused on helping you grow your application through exclusive programmes to obtain Microsoft Azure funding and additional resources. 

Accessing the relevant resources is key to helping your business unlock new opportunities with your application. Backed with extra capabilities, you’ll be able to achieve more – allowing you to try out new and exciting tools that will excel your application. Best of all, Microsoft has all the resources you need. 

Recently, we’ve been helping businesses with applications across the UK leverage Microsoft resources by migrating to Azure. Having an Azure-based application will allow you to develop your app quicker, streamline your operations with ease and sell more than ever. 


Expert-led guidance to developing your application 

Microsoft have years of experience helping ISVs fast-track their business growth through the public cloud. They’ve consolidated this information and created the Solution Workspace – to help you turn those ideas into a fully-fledged solution. The Solution Workspace is a streamlined tool created to help you track an idea from its inception through to customer availability. It offers personalised steps and resources to help you identify how to improve your application. Plus Azure comes packed with the tools and resources you need to develop a successful application – meaning your staff don’t need to worry about creating overly complicated code. 


Helping you reach new customers 

When you migrate or build your application in Azure, Microsoft will support you in transforming your go-to-market strategy. They’ll provide you with a personalised consultation and access to customisable marketing assets they have available. 

Building your application in Azure also carries significant benefits for your customers. Some of these benefits include, increased accessibility and better overall user experience through continuous updates and quicker development fixes. But it doesn’t stop there, Microsoft will also support you with executing the necessary sales and marketing activities, 


Joint sales and marketing efforts with Microsoft 

Finally, Microsoft will work with you on successfully taking your application to market through joint marketing activities. Microsoft has built the Azure Market Place, a platform where customers can find, try and buy applications to use. Publishing your app in the Azure Market Place will open your ISV up to exclusive joint marketing activities in over 140 countries. This will be a vital marketing channel for your ISV to leverage your application. You can find out more about the benefits of using Azure Market Place on Microsoft’s website. 

Microsoft will personally identify any relevant applications for their sellers to engage with as part of their IP co-selling programme. 


Ready excel your ISV with Microsoft? 

Thanks to our ISV Specialist and Azure Expert MSP status, we have an exclusive relationship with Microsoft to help ISVs access exclusive funding and assessments. If you’re looking for any support with your application, get in touch with our experts. 

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