CEO Brett Raynes – Marketing in US vs UK


“I think American companies do it much better. In terms of the amount of money they put in to getting that brand and that mindshare out there and the money they’ll put into it. They understand it better. I think in the UK, we’re still behind in terms of marketing thinking and very much still sales-led and profit-led. And sometimes you can see that happening in where the new innovation comes from and which technologies win overall, because of that balance between sales and marketing.”